EVALUATION OF CUSTOMER RELATIONSHIP PRACTICES OF PRIVATE SECTOR BANKS WITH REFERENCE TO WOMEN BENEFICIARIES

Alpna Gupta, Dr. Hema Singla — Sun, 12 Apr 2026 00:00:00 +0000

This study evaluated the customer relationship practices of private sector banks with specific reference to women beneficiaries. It examined how personalized services, responsive customer support, grievance redressal mechanisms, financial literacy initiatives, and tailor-made product offerings influence women’s satisfaction and continued engagement with these banks. Primary data was gathered from a structured questionnaire administered to 100 women customers of selected private sector banks. Statistical measures such as frequency analysis, and Chi Square analysis were applied to analyze responses. Findings revealed that women beneficiaries perceive relationship practices—such as attentive service staff, quick query resolution, and proactive communication—as critical determinants of trust and loyalty. However, challenges like limited outreach, lack of customized financial education, and occasional service delays were noted. The study highlights the need for more gender-sensitive banking strategies to strengthen customer relationships and enhance women’s financial inclusion and empowerment. Implications for policy and bank management are also discussed.

ANALYZING THE DETERMINANTS OF CONSUMER PERCEPTION AND ONLINE SHOPPING PREFERENCES IN INDIA

Dr. Prachi Bang — Tue, 14 Apr 2026 00:00:00 +0000

Shopping online is an excellent way to buy things. The research focuses on consumer attitudes regarding online shopping in India. The aim of the study is to explore the concept of online shopping, to analyze consumer behavior concerning online purchases, to investigate the reasons that drive Indian online shoppers to opt for offline shopping, and to assess the factors influencing consumers' purchasing decisions. This study is based on secondary data and explores how social, economic, cultural, educational, personal, and psychological factors influence consumer buying behavior in online shopping.

AGPE THE ROYAL GONDWANA RESEARCH JOURNAL OF HISTORY, SCIENCE, ECONOMIC, POLITICAL AND SOCIAL SCIENCE

EVALUATION OF CUSTOMER RELATIONSHIP PRACTICES OF PRIVATE SECTOR BANKS WITH REFERENCE TO WOMEN BENEFICIARIES

ANALYZING THE DETERMINANTS OF CONSUMER PERCEPTION AND ONLINE SHOPPING PREFERENCES IN INDIA