AGPE THE ROYAL GONDWANA RESEARCH JOURNAL OF HISTORY, SCIENCE, ECONOMIC, POLITICAL AND SOCIAL SCIENCE

EVALUATION OF CUSTOMER RELATIONSHIP PRACTICES OF PRIVATE SECTOR BANKS WITH REFERENCE TO WOMEN BENEFICIARIES

2026-04-11T17:00:04+00:00

This study evaluated the customer relationship practices of private sector banks with specific reference to women beneficiaries. It examined how personalized services, responsive customer support, grievance redressal mechanisms, financial literacy initiatives, and tailor-made product offerings influence women’s satisfaction and continued engagement with these banks. Primary data was gathered from a structured questionnaire administered to 100 women customers of selected private sector banks. Statistical measures such as frequency analysis, and Chi Square analysis were applied to analyze responses. Findings revealed that women beneficiaries perceive relationship practices—such as attentive service staff, quick query resolution, and proactive communication—as critical determinants of trust and loyalty. However, challenges like limited outreach, lack of customized financial education, and occasional service delays were noted. The study highlights the need for more gender-sensitive banking strategies to strengthen customer relationships and enhance women’s financial inclusion and empowerment. Implications for policy and bank management are also discussed.

ANALYZING THE DETERMINANTS OF CONSUMER PERCEPTION AND ONLINE SHOPPING PREFERENCES IN INDIA

2026-04-14T03:16:07+00:00

Shopping online is an excellent way to buy things. The research focuses on consumer attitudes regarding online shopping in India. The aim of the study is to explore the concept of online shopping, to analyze consumer behavior concerning online purchases, to investigate the reasons that drive Indian online shoppers to opt for offline shopping, and to assess the factors influencing consumers' purchasing decisions. This study is based on secondary data and explores how social, economic, cultural, educational, personal, and psychological factors influence consumer buying behavior in online shopping.

DIGITAL SKILLS AND SOCIAL INCLUSION: EVALUATING HUMAN GROWTH IN THE DIGITAL AGE

2026-04-19T03:13:15+00:00

Digital literacy has become a vital component in promoting social inclusion and human development in an increasingly digitalized society. This study examines how digital competencies influence civic engagement, education, economic opportunities, and access to information. By comparing trends across industrialized and developing nations, the research highlights the persistent digital divide and its impact on marginalized populations. Drawing on both quantitative data from global digital development reports and qualitative insights from field surveys, the study argues that enhancing digital literacy is key to reducing inequality and fostering equitable human progress. The findings suggest that targeted investments in digital education, infrastructure, and region-specific training programs can significantly improve social integration, economic mobility, and democratic participation.